5 Tips to Make Your Customers Love the Free Shipping Offer
One of the simplest and most powerful ways to convince customers to make a purchase is to offer them free shipping. Free shipping is a great way to encourage people to buy more, especially if they're on the fence about an item. After all, it's one less thing for them to have to worry about. However, it's not always easy to convince customers that the free shipping is worth it. Luckily, there are a few things you can do to make their experience more enjoyable. Here are 5 tips to help you offer free shipping without sacrificing your margins. Here are 5 tips for incorporating free shipping into your business:
1) Start small - If you're not ready to completely ditch your current shipping costing model, offer a free shipping option on just one or two items. This will allow you to test the waters before going all in.
2) Offer complimentary returns - Allow your customers to return an item that doesn't fit well with the free shipping cost eliminated from their refund or account credit if they contact customer service within 3 days of receiving the item.
3) Limited-time free shipping specials - Offer one or two specific days per year when free domestic shipping is available on any merchandise in your store. This will help increase traffic and sales, especially if you have a limited selection of items with a high average selling price at any given time.
4) Offer flat-rate premiums - If you have an inventory that serves as an impulse buy, try adding an additional cost that falls around $6-$8, which will give customers access to free shipping but not break the bank for them during checkout.
5) Build a relationship with your customer - Offer free shipping deals exclusively for customers that sign up for your newsletter. If you can convince them to sign up for just one more mailing list, they'll be more inclined to spend money in the future.
Free shipping is a fantastic perk for online shoppers. It's gratifying to know that the cost of your purchase does not include the cost of delivery. The key to successful free shipping is implementing it correctly - escalate from a single item option to a full-time, company-wide policy.