Ways to improve your site's speed without any major technical difficulties
Site speed is a crucial element for any eCommerce store. Maintaining your site's speed will ensure that customers are happy with the shopping experience, and also improves SEO rankings due to Google's preference for fast loading sites.
Competition in today's marketplace means that retailers need to make every effort possible to give their customer the best experience possible. Customers expect websites to load quickly, especially when they come from other high-quality websites or apps. If your website takes too long to load, you risk losing potential customers before they have even seen what you have to offer them. It'll be hard enough trying just getting people on your site - let alone convincing them that it was worth the wait!
Google has found that slower sites tend not only cost their users more money but also can lower user satisfaction and conversion rates which can lead to fewer visits per day over time as well as higher bounce rates (when visitors leave after visiting one page). From an SEO perspective, slow loading pages are less likely to rank highly because Google prioritizes webpages with fast speeds over those who take longer than 10 seconds or so to load up content.
Luckily, there are some relatively easy ways to improve your site's speed without any major technical difficulties. Here are some best practices for increasing site speed:
·Optimize images: Images can be very large and take up a lot of space on the page, which can slow down load times. Be sure to optimize these by reducing their size or choosing image formats that are smaller in file size, such as JPGs instead of PNGs.
·Reduce server requests: Requesting data from multiple sources slows down load time. Try to reduce the number of scripts that are loading on your pages by using CSS Sprites or combining files together into single files.
·Reduce browser rendering: Browser rendering speeds up load times by displaying content on the page as quickly as possible. If you know what your site's content will be before it loads, you can provide this information to your browser in advance and display it right away without waiting for the rest of the page to load.
·Use a content delivery network: CDN's help to speed up load times by serving static content from local servers instead of remote servers - reducing lag time and delivering information more quickly to visitors.
·Make your site responsive: This means having a website that adapts to any screen size and displays well on iPhones, iPads, laptops, and desktops. Without being responsive, it's possible for a page to load fully on one screen and be blank when loaded on another.
·Split your content into small pieces: Smaller content chunks can load much more quickly than larger ones. If you're running into issues with the amount of data you need to send over to your users when they visit your site, try splitting up the information into smaller files or using a server side language.
·Reduce latency: Latency is the time it takes for a request to go from your servers to the user's browser and back again. Reducing this time will make pages load much quicker because the data doesn't have as far to travel within your servers. You can do this by compressing requests with GZIP compression or setting up caching services like Memcached or Varnish.
Make sure that site speed is at the top of your priority list. Maintaining this aspect will ensure happy customers, increased search engine rankings, and an overall enjoyable customer experience!