What is a good eCommerce conversion rate?

What is a good eCommerce conversion rate?

This is a question that is often asked by store owners and online marketers alike. There is no easy answer, as the ideal conversion rate will vary depending on the products you sell, your target market, and a number of other factors. However, there are some general guidelines you can follow to help improve your conversion rate.


First, it's important to understand what a conversion rate is. Simply put, it is the percentage of visitors to your site who take action and buy something from you. So, if you have a conversion rate of 2%, that means 2 out of every 100 visitors to your site make a purchase. There are a number of ways to improve your conversion rate. Here are a few of the most effective:


- Make sure your site is optimized for mobile devices. A large percentage of online shoppers now use their smartphones and tablets to make purchases, so it's important that your site is easy to use and navigate on these devices.

- Use high-quality product images. People want to see what they're buying, so make sure your product photos are clear, well-lit, and show the product from multiple angles.

- Offer free shipping. This is a major incentive for people to buy from you, so if you can afford to offer it, do so.

- Use effective calls to action. Tell your visitors what you want them to do, and make it easy for them to do it. Use strong verbs and colourful buttons to make your call to action stand out.

- Provide excellent customer service. If people have a good experience with your company, they're more likely to buy from you again in the future.


By following these tips, you can start to improve your conversion rate and make more sales.